Refin Ceramiche – The Magic Box

Leading company in the sector

Founded in 1962, Ceramiche Refin is a leading manufacturer of porcelain stoneware surfaces.

With a long-standing presence in international architecture and interior design markets, the company offers a broad and contemporary range of solutions for both contract and residential applications. Part of the Concorde Group—one of the world’s leading ceramic groups—Refin anticipates trends and innovation through a distinctive approach that combines Italian taste, craftsmanship, artisanal experimentation and continuous technological progress.

Following a competitive tender aimed at identifying the ideal partner for two inauguration evenings dedicated to the opening of new corporate spaces, we were selected to deliver the inauguration of the new showroom during Cersaie, the leading international trade fair.

Opening of the new showroom

The objective was to inaugurate the new exhibition space in a creative, engaging and unmistakably unique way. Starting from a concept designed to inspire both wonder and reflection, we envisioned the company as a great “Magic Box”: a space capable of surprising guests at every moment and in every corner. A Magic Box where people and technology come together to create unexpected experiences, expressed through different artistic languages and designed to leave a lasting impression.
We were responsible for:
Coordination of all graphic deliverables|  Creative concept study and definition|  Direction / show calling|  Entertainment and food experience management and assistance|  Performance scouting and selection|  Suppliers scouting, management and quality control|  Timeline and logistics definition and control|  Visual ideation and video content creation
Project Leader: Synesthesia - Trilogia Partner