Pro Truck – Motor Valley Experience

ProTruck & Carer

ProTruck is one of Denmark’s leading suppliers of forklifts, port tractors, special machinery and advanced logistics solutions.

For over 45 years, Carer has been a pioneer in the application of electronic principles and advanced technology to forklifts, building a reputation for reliability and innovation recognised worldwide.

Inspiring and engaging

To offer an engaging and memorable experience to ProTruck’s international partners, we designed and delivered a turnkey incoming programme across Emilia-Romagna. The experience combined iconic destinations and high-performance activities: visits to the Ferrari Museum, sports car driving experiences, a tour of the Pagani museum and production site, a visit to the SIM Maranello showroom, a high-tech driving simulator challenge and a guided visit to the Maserati plant. A carefully orchestrated programme designed to inspire, engage and strengthen relationships, transforming the Motor Valley into a powerful setting for shared experiences and international connection.

We were responsible for:
Daily run-of-show development| On-site staff coordination| Organisation of a two-day programme and logistics| Quotation collection and management| Supplier scouting, management and quality control

Project Leader: Synesthesia - Trilogia Partner

Client:Carer & ProTruck

Industry:Logistics

Event category:Motor Valley Experience

Location:Motor Valley

Days / Evenings:2

Guests:80