Toyota – Corporate Event

A celebration for employees

Toyota Motor Corporation is the Japanese multinational automotive leader, renowned worldwide for innovation, quality and the Kaizen philosophy of continuous improvement.

In the magical setting of the Grand Hotel of Rimini—an icon of retro elegance—Toyota employees were offered a truly unique experience. Conceived by the company’s leadership as a collective and exclusive celebration, the event was designed to honour people, culture and shared values.

Movie style

Inspired by the visionary and provocative world of Federico Fellini, 500 guests were immersed in a dreamlike atmosphere in the very place most closely associated with the director. All the historic halls of the Grand Hotel were opened, becoming theatrical stages for celebration and imagination. Iconic Fellinian characters, legendary feminine figures and carefully curated scenographic settings invited guests to play, interact and step into the game of transformation. Through costume, atmosphere and precise event direction, everyone was given the illusion of becoming an actor for a night. An unforgettable journey into art and creativity—one that left a lasting mark in the company’s story.
We were responsible for:
Art direction|  Catering scouting and management|  Direction and on-site assistance|  Entertainment and participant engagement|  Event concept development|  Organisational secretariat|  Supplier supervision and coordination
Project Leader: Màgina - Trilogia Partner