F.lli Giacomel – The New Heartbeat of Milano

Together with Mirò Comunicazione —Trilogia’s strategic partner for PR, digital marketing and media relations—we conceived and co-produced the inauguration event of the new Audi Fratelli Giacomel dealership in Milan. From concept development to spatial design, from organisational coordination to the digital invitation system, every element was carefully curated to deliver a seamless and engaging experience. Built around a strong creative idea positioning Milan as the beating heart of innovation and creativity, the project integrated press office activities, video content, catering and a dedicated live show for the launch of the new Audi Q3. The event welcomed institutional representatives and the President of Audi Italia, reinforcing the brand’s positioning through an immersive and coherent narrative. A tangible example of how the synergy between complementary expertise can generate real value for the client.